Once you decide to create and implement an innovative business strategy to explore new ways to compete in a market transformed by technology, one important component of the strategy formulation process is to understand the evolution and transformation of the entire company by its technology.
Por: Max Gorissen I am very excited that Rio de Janeiro, best known for its Carnaval celebrations and its famed Copacabana and Ipanema beaches, last week bested bids from Chicago, Madrid and Tokyo to become the first city in South America to host the Olympics. This is a very positive signal, not only for Brazil, … Mais Brazil demonstrates the capacity of attracting new investments and hosting major world events.
I’ve being “playing around” with the concept of a total new and radical approach to the way we do business, having in mind three priorities: 1) guarantying the success of our clients venture; 2) having a more productive and well-balanced workforce and; 3) reducing our energy consumption and carbon output at the same time.
Not long ago, a client from Atlanta-Georgia told me that every time he spoke to me he felt the joy and cheerfulness in the way I speak. He said that he related the feeling as if I was saying, “Come on in, we are having a party!”
Por: Max Gorissen Brazil is a funny country…While having all the usual (and sometimes unique) problems of an undeveloped country, at the same time it achieves and surpasses standards not even achieved by international developed countries. Just focusing in High Technology and Innovation, check some examples: Brazil has developed technology that allows taxpayers to file … Mais Brazil High Technology and Innovation.
Por: Max Gorissen I noticed that many international technology companies are interested in accelerating its sales in Brazil, most of them, after a slow entrance in this market. What we can see is that, without any real investment, the Brazilian market represents 3% to 5% of those companies’ global sales and with just being proactive … Mais International technology companies accelerate sales in Brazil.
Por: Max Gorissen When international software companies are interested in doing business in Brazil and hire us to make their market assessment, their initial concern is always related to copyright. So, just for your information, Brazil’s copyright Law (Law no. 9,610) was enacted in 1998, and Brazilian Software Law (Law no. 9,609) was issued in … Mais Brazilian Copyright and Software.
Por: Max Gorissen I am in the business of helping international companies sell or increase its sales in Brazil for some years now and a motivating thing about this business is that, no matter how much experience and knowledge we acquire, we are always experimenting before we start any new project. In our business, representing … Mais Experimentation is motivating.
Por: Max Gorissen I think everyone remember some years ago when the dot com fiascos were alleged exploding technology and “virtual engineering mindsets” (or just a whiz kid), thought they were above the old rules of business and beyond the old needs of marketing. Most of those masterminds thought they deserved success just because they … Mais Simplicity is Key to market technology.
Por: Max Gorissen A common misunderstanding that often occurs to foreign citizens is arriving in Brazil without a valid visa…and not being accepted into Brazil. So, my advice: ALWAYS CHECK IF YOU HAVE A VALID VISA before traveling to Brazil. Brazil works with the following types of Visas: Transit: you must apply for this type … Mais Always check if you have a valid Visa before traveling to Brazil.