Por: Max Gorissen
I noticed that many international technology companies are interested in accelerating its sales in Brazil, most of them, after a slow entrance in this market.
What we can see is that, without any real investment, the Brazilian market represents 3% to 5% of those companies’ global sales and with just being proactive they can quickly grow this figure.
I mention proactive because most companies didn’t really invest to achieve this number. This was achieved by passive internet sales or a small distributor that asked to represent their products in Brazil.
I noticed this trend as some of those corporations are contacting/ engaging my company, CompuStream, to provide an initial market assessment and recommendation concerning the revenue potential, recommended market entry scenario and required organization structure to increase their sales. They want to become active and in control of their local growth.
Alternatively, companies interested in having a trouble-free local presence are hiring us to provide local infrastructure with bilingual personnel, up-to-date office equipment and facilities; promote their products; identify qualified potential distributors; help to comply with the Brazilian import regulations, licensing requirements and other details and answer promptly all inquiries and requests for information relating to their products.
I will keep you posted on the growth and development of this trend.